As probiotic pioneers, we believe that well-being starts in the gut. We provide delicious probiotic yogurts and drinks that help support gut health*. #StartwithActivia For the past 20 years, Activia has been pioneering probiotic research . Each product contains our live cultures as well as billions of our exclusive live & active probiotics. Activia helps consumers focus on their gut health with delicious probiotic products.