Big chips After obtaining the leadership in the ridged PC market, Egypt Foods Group decided to enter the flat PC category seeking the same success. In 2021, Egypt Foods Group launched Big Chips, a 100% natural flat PC product that gives more value to the consumer as it gives a rich journey to mouth with its crispier bite, and iconic flavors. Big chips have a diverse flavor range: Sweet Lime, Salt & Vinegar, Seasoned Cheese, Sweet Chili, Chili & Lemon, & Tomato. In 2022, Egypt Foods Group launched 2 new premium flavors for Big Chips (Chicken Peri Peri, & Paprika Heatwave) with new and differentiated packaging. By mid-2022, Egypt Foods Group launched the first communication campaign for Big Chips highlighting the core brand promise.