Jacobs coffee is a market leader, available in over 20 countries. The brand sets the industry standard for the best coffees in the world. The history of Jacobs Coffee began in 1895, when 26-year-old Johann Jacobs opened his first grocery store. It was a coffee, tea, cocoa, chocolate and pastry shop in the center of Bremen, Germany. The store was founded in line with Jacobs' main goal: "I will make it my challenge to provide only the best and fault-free goods, always at a reasonable price." This store became the foundation of the company, which developed to operate on an international scale.