Parma IS makes freshness its quality brand. Parma Is was born from the intuition of offering the consumer a convenient and ready-to-eat product, to replace the meal with a fresh and genuine proposal, using “high-end” products that can respond to the growing demands of the market. The company “Parma Is: Fresh Ideas” is based in Traversetolo, its facility and machinery are state-of-the-art and it has achieved the most important certifications as far as quality and food safety are concerned. In particular, the company is among the few in Italy to use HPP technology.