IF will be participating in Gulfood 2024, the biggest food exhibition in Dubai from Feb 19-23, 2024. IF is an Innovative fruit juice brand that has expanded worldwide. We specialize in fruit juice-based beverage, and non-beverage fruit products. As the market for plant-based products has been growing in popularity, IF has also continuously and consistently adapted to keep up with trend and consumers’ demand as we include plant-based and gluten-free options to our offerings.