fritz-kola was founded in 2002 by two students in Hamburg. The first Kola was launched in 2003, followed by numerous juice-based lemonades and spritzers. For the sake of the environment, fritz-kola has been using glass bottles since it was founded and is constantly expanding decentralised and consumer-oriented bottling. In addition, fritz-kola is involved in the "Every Bottle Helps" initiative, and numerous projects for a sustainable society. Mirco Wolf Wiegert and Florian Weins are Managing Directors of the company.