General Mills ; Baking mixes, breakfast cereals, yogurt, refrigerated dough, soup, pizza, snack foods, ice cream, soy products, vegetables, flour, other food. General Mills is well-known for its baking line including Betty Crocker and Pillsbury. Many cereal brands, including Cheerios, Trix, Lucky Charms, Count Chocola, and Cocoa Puffs. Other major brands include Annie's, Nature Valley, and Häagen-Dazs.