“Crispy, spicy, rich in fibre” is how backaldrin’s flagship brand and export hit has presented itself for more than 30 years. The Kornspitz® was developed by the international family business in 1984. “The original recipe remains unchanged and the Kornspitz® tastes the same as it always has. As with all our products, the most important secret recipe is guaranteed consistent quality,” explains backaldrin owner and Kornspitz® inventor Peter Augendopler. After its world premiere at the Austrian Bakers Exhibition in 1984, the rise of the crispy‐spicy Kornspitz® was unstoppable. Today, consumers in more than 70 countries choose Kornspitz®. The classic bread roll has also been available in organic quality since 1995.