Torrent is the first commercial brand of Aceitunas Torrent. With years of history, this brand is distributed throughout much of the world in a multitude of canned and glass formats and with different olive presentations It was Francisco Torrent Terol, the founder of Aceitunas Torrent, who, at the end of the 19th century, gave life to what would become the main commercial brand of olives with no idea that, more than 100 years later, it would still be going strong and would have gained a large market share worldwide. After several makeovers, the Torrent brand still retains its essence, maintaining a typography similar to the original, with a refined image that evokes that created in its day by the first generation. Thus, the modern brand nods to its origins, combining tradition and vanguard in a logo with renewed shapes and colours.