The concept of indulgence in snacking has undergone a fascinating evolution, reflecting broader shifts in consumer behaviour and lifestyle. A recent collaboration between gourmet popcorn and snacking brand 4700BC and entertainment giant Netflix underscores this transformation, with filmmaker Karan Johar and actors Karan Wahi and Karanvir Bohra joining the campaign. The partnership introduces two exclusive popcorn flavours—Sweet & Salty and Cheese & Caramel—specifically crafted to elevate the home viewing experience.