New Delhi: 4700BC, founded in 2012, began its journey with kiosks in shopping malls before expanding into institutional sales and larger stores. Over the years, the brand has grown into a household name, offering over 50 unique assortments of popcorn, making it the only Indian brand of its kind. With an impressive consumer base of over 30 million, 4700BC has diversik ed into four categories—popcorn, pop chips, makhanas, and crunchy corn. The brand rapidly expanded into general trade, e-commerce, airlines, and railways with a range of innovative products, including pouches, microwave popcorn, protein pops, and gifting options. As it scaled, 4700BC ventured into international markets, starting with Dubai and expanding to countries like Nepal, Bangladesh, and the USA, marking its presence in over nine countries globally. Chirag Gupta, Founder and CEO of 4700BC, discusses the brand’s expansion and success in the transit retail sector, sharing insights into the challenges faced and the strategies implemented to overcome them.