The round was led by Jahez Group, with participation from Addition and Oryx Fund, the MENA-dedicated fund of Hambro Perks.

The company intends to use the funds to accelerate its geographic expansion into Saudi Arabia, Europe and the UK.

Led by CEO Mohamed Al Fayed, Grubtech provides a SaaS integration and unified commerce platform that empowers F&B and Quick Commerce enterprises. Its flagship solution, gOnline, provides users a unified commerce engine by integrating a wide set of online and in-store ordering channels into downstream systems like POS, ERP, Inventory, 3rd party logistic and loyalty solutions. Grubtech’s customer base across 18 markets has evolved beyond F&B to include other quick commerce category leaders such as groceries and pharmacies.

Commenting on the news, Mohamed Al Fayed said: “Online F&B and quick commerce sales continue to grow at a rapid pace.  Our products empower our customers to continue using elements of their tech stack, like a POS, while adopting new sales channels and digital solutions seamlessly, getting rid of silos within operations and data.”

This article was originated from finsmes.com