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19 Feb 2024

JETRO returns to Gulfood for the 11th consecutive time with 25 different companies under its pavillion

JETRO returns to Gulfood for the 11th consecutive time with 25 different companies under its pavillion
As a headline sponsor for the Top Table, JETRO is set to showcase its premium seafood variety through various cooking demos

Dubai, United Arab Emirates: JETRO (Japan External Trade Organization) will be participating in the Gulfood exhibition, which will be held in Dubai from 19 to 23 February 2024. The Japanese pavilion is bringing together over 25 companies who will be showcasing a variety of premium seafood products, high quality tea, meticulously crafted convenience foods, and the finest seasonings.
 

“We are committed to promoting Japanese products globally and fostering meaningful connections between Japanese producers and international markets” said Nobuyuki Nakajima, Managing Director at JETRO Dubai & MENA. “Gulfood has always helped us showcase the diversity and quality of Japanese culinary offerings, and this year is no exception” he added.


This year’s special focus is on Japanese Seafood which is known for its exceptional quality and distinct flavour.


On this occasion, JETRO teamed up with renowned Chef Pawel Kazanowski to be their Japanese Seafood Ambassador. He will be representing JETRO at the Top Table, a special feature by Gulfood, presenting a star-studded line-up of internationally renowned chefs who will be unveiling the next culinary trends and food masterpieces.


Chef Pawel will be offering a glimpse into the diverse and sustainable offerings of Japanese seafood by showcasing different products, focusing on their exceptional quality and their diverse usage across various cuisines. He will be preparing several dishes while explaining the amazing health and nutrition benefits in addition to giving tips and tricks on how to store, freeze and defreeze.


“Japan is famous for using traditional and artisanal fishing methods that have been passed down through generations, contributing to the unique and authentic character of Japanese seafood. Opting for Japanese seafood means embracing a commitment to sustainability and responsible harvesting practices. From meticulous aquaculture to stringent quality control, each product ensures minimal impact.”  said Pawel.


“We are offering the public a chance to embark on a global culinary journey with sustainable high-quality seafood that transcends borders,” Nakajima concluded.


Pawel has extensive experience in the Japanese culinary which he gathered throughout his career. His commitment to sourcing premium products and introducing creative alternatives elevated the F&B offerings in the region, contributing significantly to its gastronomic evolution. His dedication redefined the Japanese cuisine and influenced the broader Asian culinary landscape in Dubai.

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