Speakers

Mazen Al Refae is the COO of Emirates Food Industries. With over 24 years of dynamic leadership in management, sales, marketing, and operations within the FMCG and Agribusiness sectors, Mazen Al Refae stands as a pivotal figure capable of steering companies toward unparalleled growth amidst fierce competition. Mazen Al Refae's expertise in understanding consumer behaviour and navigating market dynamics has been instrumental in propelling business growth and facilitating market expansion. Accumulating over two decades of experience, Mazen has significantly contributed to various product categories, showcasing a profound understanding of the FMCG and Agribusiness landscapes. His tenure in top-tier organizations highlights his aptitude for leading teams to surpass ambitious goals while promoting a culture of innovation and excellence. Mazen’s skill in crafting strategic partnerships has notably enhanced organizational market presence and brand visibility. His innovative strategies have enabled the successful launch and sustained growth of products in highly competitive markets. Mazen’s commitment to operational excellence is reflected in his success in streamlining processes and implementing cost-saving measures without compromising quality. As the COO of Emirates Food Industry, Mazen’s strategic vision drives the organization towards sustainable growth, market leadership, and innovation. His leadership emphasizes aligning the organization's goals with market dynamics, consumer needs, and industry trends, fostering a responsive and adaptable corporate environment.