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Sami Houchaimi
Head of Customer Growth MEA,
Perfetti Van Melle
Sami is a transformational leader in the FMCG sector, with over 14 years of experience across the Middle East currently heading customer growth for MENA region for PVM ( RGM , E – commerce & Trade Marketing ) . Specializing in P&L management, strategic planning, and revenue optimization, he has a proven track record of leading cross-functional teams to exceed business goals. A keen advocate for the integration of AI and data-driven strategies, Sami has been pivotal in harnessing technological innovations to transform market strategies and enhance operational efficiencies. His leadership extends to forging key stakeholder partnerships and navigating complex business challenges, consistently driving growth and setting new benchmarks in the industry.
Sessions
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20-Feb-2025Al Multaqua BallroomHarnessing AI to Drive Strategic Growth in FMCG
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