Speakers

Sinatra Carneiro is a dynamic marketing leader with over 12 years of experience in FMCG, ecommerce, and retail, currently serving as Head of Marketing, Ecommerce, and Retail (MEAP) at Perfetti Van Melle. She has played a pivotal role in transforming global brands like Mentos, Chupa Chups, and Heinz, driving market share growth through strategic innovation and consumer-centric marketing. A champion of digital transformation, Sinatra established Perfetti’s ecommerce division, achieving category leadership in the GCC, and launched the company’s first direct-to-consumer (D2C) platform. She also pioneered the "Chupa Chups Room," a global-first retail franchise concept. Passionate about leveraging data-driven insights, she has expanded media strategies to engage Gen Z and Alpha audiences, integrating social media and gaming. As a key speaker, Sinatra brings deep expertise in brand growth, omnichannel strategies, and innovation, offering valuable insights into the evolving landscape of marketing, ecommerce, and consumer engagement.