Speakers

Tia Ellis is a leading expert in U.S. retail sales and global trade, renowned for her proven track record of helping international CPG brands successfully break into the competitive U.S. retail market. As the Founder and CEO of Wildflower Insight, a certified disability, minority, and women-owned business, Tia has sold over $100 million worth of products to leading U.S. retailers, becoming a trusted mentor for brands navigating the complexities of U.S. retail distribution. With over a decade of experience in the CPG industry, Tia has played an instrumental role in scaling international brands to achieve multi-million-dollar success in the U.S. market. Her signature program, U.S. Retail Success, equips brands with the tools, strategies, and confidence needed to secure purchase orders and expand their U.S. presence. Tia’s expertise spans retail strategy, buyer engagement, pitch deck development, and bridging cultural and market-specific gaps. A sought-after speaker, she has shared her insights and expertise at international conferences worldwide, addressing topics such as U.S. retail strategies, global trade, and empowering diverse entrepreneurs. Passionate about education and empowerment, Tia is on a mission to demystify the U.S. retail landscape, helping international brands achieve sustainable growth, financial stability, and long-term success.