Our Purpose is to ‘INSPIRE THE LOVE OF TEA’ and we do this with our passion and commitment to quality. We honour the role played by a cup of Ahmad Tea, from everyday moments of quiet reflection to times of joyous celebration.

We are a family company founded and run on family values. That means consistently working together year after year, never compromising on our beliefs and always being guided by our shared goals. We only work with the finest tea gardens around the world and we view our tea growers as a natural extension of the Ahmad Tea family. We draw upon four generations of experience to seek out the world’s finest tea gardens. Every blend is sampled seven times during the journey from being plucked to your cup – a process overseen by our Chairman, Mr Rahim Afshar, and his team of world-leading Tea Masters. Nothing leaves our tasting room until we are sure it is an extraordinary cup of tea, destined to inspire tea lovers everywhere. Delivering over 30 million cups of tea a day to tea lovers in more than 80 countries. From our classic black blends and much-loved bestsellers, to balanced infusions and delicious cold brews, there is a cup of Ahmad Tea to suit everyone at any time of the day.

As a company, we fulfil our sense of responsibility towards others, bringing our approach to sustainability to life through our sustainability platform: Infused with impact.

Our philosophy to inspire the love of tea is deep-rooted. From first seed to first sip, we unearth ways to unite those who make our tea and to cultivate a brighter future for all. In perfect conditions perfect quality comes naturally. But as the industry and climate both change and challenge us, we immerse ourselves in positive action. By collaborating with local partners, our projects meet the real needs of each community and our sustainable practices evolve to preserve the quality of tea. Hand-in-hand, we tend to the tea value chain by donating 20% of our profits to providing food, healthcare, education and access to drinking water around the world.