Al Madinah Heritage, a subsidiary of Saudi Arabia's Public Investment Fund, recently launched Milaf Cola, a unique carbonated drink made from dates instead of corn syrup or cane sugar. The drink was unveiled at the Riyadh Date Festival.

MILAF's date-extracted soda promotes a healthier lifestyle with its naturally sweetened formula and the benefit of no added sugar. Unlike traditional carbonated drinks that are loaded with artificial sweeteners or refined sugars, this innovative beverage harnesses the natural sweetness of dates, providing a guilt-free refreshment option.