CURATED CONNECTIONS, PIONERRING INNOVATION
Step into a world of unmatched innovation and opportunity with the Gulfood Discovery Tours, an exclusive highlight of Gulfood’s 30th edition. Designed to redefine how you experience the global food and beverage industry, these tours take you beyond the ordinary, offering an immersive dive into the trends and innovations shaping the next frontier in food.
With six expertly crafted routes — The Gourmet Route, The Alternate Route, The Smart Route, The Emirati Route, The De-Bunked Route, and Jury's Choice Route — this initiative goes beyond exploration. It’s your personal gateway to sourcing the finest products, building strategic partnerships, and unlocking key insights into the dynamic global food landscape.
Book in your slots for the Gulfood Discovery Tours and redefine how you connect, source, and grow. This is more than an experience — it’s the starting point for new possibilities and powerful collaborations at Gulfood.
PERSONALISE YOUR GULFOOD JOURNEY WITH CURATED DISCOVERY ROUTES
THE GOURMET ROUTE
Embark on a curated journey showcasing the finest in gourmet food and beverage. This tour is a celebration of craftsmanship and quality, featuring premium ingredients, artisanal products and high-end innovations. Ideal for buyers and professionals looking to source rare quality offerings to elevate their portfolios, this experience connects you with leading gourmet brands setting the gold standard in taste, presentation and culinary creativity.
THE ALTERNATE ROUTE
Explore the next generation of alternative proteins and plant-based solutions that are making waves in the F&B industry and reshaping menus worldwide. From lab-grown meats to inventive plant-based beverages and fermented proteins, this tour highlights the newest sustainable product offerings meeting consumer demand for ethical and eco-friendly options.
THE SMART ROUTE
Tech-enablement is shaking up the whole supply chain – from pasture to plate. Find out how you can create a more transparent and efficient global supply chain with solutions like blockchain-based traceability, IoT-enabled smart packaging and augmented reality tools. Perfect for professionals focused on quality assurance and fraud prevention, this tour reveals how digitalisation is impacting sourcing, monitoring and sustainability practices
THE EMIRATI ROUTE
Discover the ingenuity, ambition and huge growth potential of the UAE’s F&B sector. This tour showcases the best locally made products and draws attention to the UAE's role as a global leader in innovation and quality. From homegrown brands to regionally customised offerings, this experience demonstrates how Emirati companies are making their mark on the global stage, combining tradition with future-forward thinking.
THE DE-BUNKED ROUTE
This is a unique opportunity to debunk the myths and clear up misconceptions about the F&B industry. If you ever doubted ingredient labelling or questioned the authenticity of sustainability claims, this is the Discovery Tour for you. Guided by industry insiders and experts, this eye-opening experience equips professionals with the knowledge to make informed sourcing decisions.
JURY'S CHOICE ROUTE
With such a massive variety exhibited at Gulfood, it’s a challenge to know where to look first! Our expert panel of industry leaders has carefully curated a selection of must-see products for your convenience. The Jury’s Choice Discovery Tour showcases the innovation and award-winning products selected for their excellence in taste, presentation and market relevance. Make your way straight to the brands and products defining the future of F&B and connect with the crème de la crème of the industry.
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