In today’s rapidly changing landscape, the global food economy is adapting to meet the evolving demands of consumers who are increasingly conscious of health, sustainability, and familiarity in their food choices.
As a result, several key trends are emerging that reflect these priorities:
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Sustainable Farming Practices: Companies increasingly adopt sustainable farming methods, emphasising agrobiodiversity and innovations like crop gene editing to bolster resilience against climate challenges.
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Preventive Health Focus: Consumers proactively seek products that address personal health concerns, prioritising weight management, heart health, and healthy ageing, which drives demand for health-focused offerings.
- Plant-Based Familiarity: Integrating plant-based products into familiar dishes is a rising trend. Half of consumers prefer recognisable culinary formats when selecting plant-based options. This includes finger foods, ready-made meals and more.
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