Consumers are increasingly seeking out food and beverages that promote overall well-being and cater to specific dietary needs. This is leading to a surge in demand for products with functional ingredients, plant-based alternatives, personalized nutrition solutions, and products that are free from allergens, gluten, and other restricted ingredients. The global health and wellness food and beverage market is expected to reach USD 2 trillion by 2026. Functional ingredients like probiotics, antioxidants, and adaptogens are gaining traction, while plant-based alternatives to meat, dairy, and eggs are becoming mainstream. Personalised nutrition plans and customised food and beverage products are also on the rise. Additionally, there is a growing demand for free-from products that cater to specific dietary restrictions and allergies.
Discover the latest health and wellness trends, source innovative products, and connect with suppliers specialising in free-from options at Gulfood 2024's Health & Wellness & Free-From sector.
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